Concept project / Hospitality · Restaurant
The Copper Flame.
A warm, atmospheric restaurant website concept designed to make the experience feel tangible before the first visit.
Home page preview. Every link in the concept works.
Open the full concept siteFire · Flavour · Gather
A taste of
the extraordinary.
Seasonal ingredients, cooked over open fire, served at a table made for lingering.
Cooked over
open flame.
Everything at The Copper Flame begins with fire. Our kitchen cooks over wood and coal, drawing flavour from ingredients grown and raised close to home.
Read our storyA sample of the menu
To begin
- Charred leeks & whipped goat's cheeseR110
Hazelnut, smoked honey
- Fire-seared prawnsR165
Garlic butter, grilled lemon
- Ember-baked breadR65
Cultured butter, sea salt
From the fire
- Open-flame sirloinR295
Bone marrow jus, charred onion
- Whole roasted line fishR255
Herb oil, blistered tomato
- Coal-roasted cauliflowerR185
Tahini, pomegranate, dukkah
To finish
- Burnt honey tartR95
Crème fraîche, bee pollen
- Dark chocolate & copper saltR105
Cocoa nib, ember cream
- Smoked vanilla ice creamR75
Toasted almond
Private dining
Gather around
the fire.
Celebrations, launches and long family lunches, with a bespoke menu and a room for up to 24 guests.
Enquire about eventsVisit
- Hours
- Wednesday to Sunday, 17:00 until late
- Find us
- 12 Fireside Lane, Johannesburg
Design system
Built to match the name.
Old-style serif display with light italics, sans for small labels.
Ember black
#140E0B
Parchment
#F1E6D8
Copper
#D08A57
Char
#3A2015
The thinking
A digital experience built around what matters.
The challenge
A restaurant website has to communicate its atmosphere, menu and practical details while making reservations easy to find.
The approach
The concept pairs expressive typography and rich copper tones with a simple content structure and a prominent reservation path.
Experience blueprint
Designed to do more.
- Atmosphere-first hero with reservation bar
- Seasonal menu preview with prices
- Private dining enquiry path
- Hours and location without hunting
The direction
A visual direction for a hospitality brand that balances storytelling with useful information and clear next steps.
Concept project created by ZERO FORGE for portfolio demonstration. Business names, figures and prices are fictional and not commissioned client work.